Logo Green Energy Option as Your Retail Electric Provider - Industry Info

About Deregulation
Deregulation in Texas started back in 2002 for the retail market and made it possible for energy companies to compete for your business. The deregulation of electricity generation occurred in 1995 which made it possible for new energy sources to be introduced into our markets.

Green Energy

So now, in the state of Texas you have your Retail Electric Provider (REP), which is who you pay for your power, and your Transmission and Distribution Service Provider (TDSP), which is responsible for servicing the lines that actually bring the power to your home. This is the reason you call your TDSP and not your REP when a service interruption occurs. Your TDSP determined automatically according to where you live since the state is divided among several companies.

Your REP is responsible for purchasing energy from available suppliers on your behalf. The price variation among REP companies can be directly attributed to the buying power they have in the marketplace, balanced out with their operating expenses.

What it Means to You
With new sources of energy in the market everybody wins! The environment gets a little cleaner and the customer has more choices, which is always a good thing. The deregulation of the retail market has created competition among companies which leads to lower prices and better service for the consumer.

Industry Background and Deregulation Facts
About Green Energy Energy
  • logo Green Energy is a certified Retail Electricity Provider in Texas
  • Founded by experienced energy and electric utility industry executives
  • 230 years of combined experience in the electricity, natural gas, and services industries
  • Successful track records with companies including Dynowatt, El Paso Energy, Duke Energy, Tenneco, Destec, Stewart and Stevenson and Enron
  • Experience in deregulation of electricity and natural gas in North America and many international markets.
  • Core Values
  • Integrity
  • Customer Centric
  • Operational Excellence
  • Supporting Team Member Excellence and Well Being
  • Community Impact
    • Caring About Our Communities and Our Environment
  • Creating Wealth Through Profits and Growth
Industry Background
  • The deregulation of electricity began with the separation of the industry into three parts:
  • The production of electricity at power plants across the state was deregulated in 1995.
    • Transmission and Distribution Service Providers (TDSPs) are wire and pole companies, responsible for ensuring electricity is delivered efficiently and safely
  • The Retail Electric Providers (REPs), are responsible for selling electricity, generating bills and providing customer service
  • People have the choice to pick between many companies who will be their electricity provider
  • Getting Electricity has 3 components.
  • Generation
  • Transmission and Distribution (getting it into your house).
  • Retail Electricity Provider
  • Generation:
  • Process of converting non–electrical energy to electricity
  • For electric utilities, it is the first process in the delivery of electricity to consumers.
  • There are different sources of conversion, but in the State of Texas the number one source is Natural Gas.
  • Electricity prices are tied directly to the cost of Natural Gas in the open market.
  • Costs are rising – Time to Lock In?
  • The reason Natural Gas prices affect the electricity prices in Texas is due to the kind of generation plants we use here. 47 % of these plants are Natural Gas power plants and the rest are primarily coal.
  • Transmission:
  • Transmission and getting it to your house is done by your local utility or TDSP – they own the wires and poles.
  • So, no matter who you buy the electricity through, a portion of your money is going to go to the Utility (transmission and distribution).
  • The TDSP is responsible for reading your meter You also call the Utility if there is a blackout.
  • In Houston, the TDSP in (Centerpoint Energy). EVERY REP – including Reliant – uses the same TDSP.
  • The TDSP charges are the same NO MATTER WHICH REP the customer uses.
    Retail Electricity Providers (REP's) – Green Energy
  • A company that sells electricity to customers, provides accurate billing of usage, and provides customer service of the account.
  • All retail electric providers must be certified to do business by the Public Utility Commission of Texas.
  • We all sell the same electricity! We all are governed by the same laws (the Pubic Utilities commission or PUC).
  • Green Energy offers competitive electric rates and plans that are a very inexpensive compared to TXU or Reliant.
  • Customer Service and Price are the main differentiators.
  • REPs do not deliver electricity or maintain the wires and poles – that's done by the TDSPs (Oncor or Centerpoint).


We care about its community and its future. Our Team Members volunteer their time and money to the Aid to Victims of Domestic Abuse organization in Houston, the Boys and Girls Clubs of America organization in Dallas, and the National Multiple Sclerosis Society, in addition to yearly donations by us to each of these very important organizations. cheap cheap We are a private, non-affiliated Retail Electric Provider ("REP") in the State of Texas and was founded by highly experienced energy executives with many years of combined experience in the , natural gas, and related industries. Our team implements advanced techniques in customer relations, service, sales, and marketing. We are team members have worked in deregulated markets all over North America and in many international markets, and have worked in Texas deregulated markets since the inception of deregulation in Texas in January, 2002. Experience is our most valuable asset. It differentiates us from our competition and allows us to provide superior products, pricing, and services, and unparalleled customer satisfaction. And we are excited about this opportunity to do so for you. We are committed to having the best customer service in the business. We utilize a Customer Service Plan that draws on best practices for all service industries and we use the most advanced electronic tools available – you can even Chat Online with us 24/7. Our friendly and knowledgeable customer service team is well trained, come from diverse, multi-cultural backgrounds, and are able to speak multiple languages including Spanish fluently. Our service function is goal oriented and performance is measured against specific goals at every customer interface point. Upgrades to our system are made on an on-going basis and so that we may continuously improve our performance for you. Customer feedback is openly and actively solicited, and we rely on you to tell us what is working (or not working) for you so that we may refine and perfect our track record with you. electricity We care about its community and its future. Our Team Members volunteer their time and money to the Aid to Victims of Domestic Abuse organization in Houston, the Boys and Girls Clubs of America organization in Dallas, and the National Multiple Sclerosis Society, in addition to yearly donations by us to each of these very important organizations. electricity Our Approach is Customer-Centric! We want to provide you with a complete, energy solution that meet your specific needs. During our first inquiry, we evaluate our customers specific needs and then build our services around those needs. We believe this strategy is what sets us apart from other REPs in the commercial and residential energy markets. By combining the procurement of supply with various value-add services through our partnership networks, We are able to provide energy solutions to residential and commercial entities. We advocate a flat and customer-centric structure for your pricing model and believe this allows us to truly build genuine and long-term relationships with our customers. electricity electricity We care about its community and its future. Our Team Members volunteer their time and money to the Aid to Victims of Domestic Abuse organization in Houston, the Boys and Girls Clubs of America organization in Dallas, and the National Multiple Sclerosis Society, in addition to yearly donations by us to each of these very important organizations. electricity electricity electricity electricity Our Approach is Customer-Centric! We want to provide you with a complete, energy solution that meet your specific needs. During our first inquiry, we evaluate our customers specific needs and then build our services around those needs. We believe this strategy is what sets us apart from other REPs in the commercial and residential energy markets. By combining the procurement of supply with various value-add services through our partnership networks, We are able to provide energy solutions to residential and commercial entities. We advocate a flat and customer-centric structure for your pricing model and believe this allows us to truly build genuine and long-term relationships with our customers electricity electricity electricity electricity electricity electricity electricity